Prisupposition

Prisupposition is an attractive form of creation of a product’s legend or attracting modern actuality to already created products.

Prisupposition is a simulation of situation when a potential consumer who is included in situation simulated by products producer. Therefore, presupposition contains in its base a semantic method, taking into account a target audience and simulating a practical method in potential group. Created situation is necessary for attracting attention to the product and it creates syntactic method. For instance: if we choose “product”, and we take as a pattern element of arts and crafts of Kyrgyz nation (shirdaks).

1. We draw objective sense of shirdak.

Shirdak: made of natural felt, bright color of the past that preserves Kyrgyz traditions, talisman of home and wellbeing, has squared shape, with unique patterns, with equal and precise edges.    

1. With the help of Occam razor (taking away odd sense) we mark a basic meaning of Shirdak:

Shirdak is a talisman of Kyrgyz traditions.

1. From the basic meaning we create a mythological message which includes subject, feeling and we give subjective and objective analysis.

Shirdak is a talisman of Kyrgyz traditions (objectively), and interior design (subjectively).

The method is suitable for creating advertisement message for the product.

Presupposition principals

Prisupposition principals:

1. Based on direct input of product via subject and object of characteristics.

Direct input is oriented for its own character (subject and object).

1. Interchangeability principal works when qualitative characteristics of one object corresponded with another object. Model of correspondence construction, subject input, description of characteristics and making analogy take place at the end. 

The given principal in supposition is corrected by recognizability, that’s an object draws picture, and also directly compares itself with this information.

Example: Your house with Shirdak – talisman of Kyrgyz traditions.

Conceptual categories in supposition

There is a question, if supposition system can be evolving together with changes of consumer’s conscience of arts and crafts. As such evidence we offer the following system:

For the first we divide categories into 2:

1. Objective- practical
2. Emotional

We consider each category in detail:

Objective- practical:

1. Category of echelon is used in evolution of typical changes of time and space. Usually changes are qualitative on the plus or minus side. In the given category a message shows to a consumer a relative range.

Example: shirdak which is a talisman of Kyrgyz traditions is evolution of home and happiness of your home.

     2. Aggressive – with the help of aggressive method mostly using syntactic and lexical features in supposition there a principal of “sword law” is built, when one object dominates another (it is used when there is a market glut of one category)

Among different kinds of carpets, only shirdak is a talisman of Kyrgyz traditions in your home.

1. Allusion of equality – a product made by a craftsman is assigned with characteristics of social and cultural stereotypes (hidden meaning which reflects not only object but also order), there is illusive meaning “I am as you are”, which is based on traditions and group’s experience.

Example: Shirdak – a talisman of Kyrgyz traditions, will give to your house a magic fairness and coziness.

Emotions:

Fear – here group systems in message based on cultural stereotypes dominate which in its turn directly depend on arch- typical systems.

Example: Don’t be afraid of traditions, your home and atmosphere in it will become better due to Kyrgyz shirdak- talisman.

A pleasure dominates a private system.

Example: Coziness. Shirdak is a talisman of Kyrgyz traditions.

We break no squares that the given method has no practical meaning, we’ve tried to realize process of objective and subjective notion of a product and subsequently its giving to audience.